I just got my weekly e-mail from Abercrombie & Fitch and was amused. The e-mail subject was “The Rugged Look”. I was expecting some rugged looking guy, but I guess they didn’t have any around (just pretty boys), so they actually showed the clothes for one. Thing is, look at the color of the shirt in their “rugged look”…

That’s right… Abercrombie’s definition of what’s rugged includes a pink shirt! I can just see my father (who’s a pretty rugged guy) shaking his head…

Abercrombie – PINK IS NOT “RUGGED”!